✦ LIBER ✦

Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management

✍ Scribed by Berger, P. D.; Bolton, R. N.; Bowman, D.; Briggs, E.; Kumar, V.; Parasuraman, A.; Terry, C.

Book ID: 124061485
Publisher: SAGE Publications
Year: 2002
Tongue: English
Weight: 191 KB
Volume: 5
Category: Article
ISSN: 1094-6705
DOI: 10.1177/1094670502005001005

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