Business Management for the Equine Indus
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Eastwood, Sharon; Jensen, Anne-Lise Riis; Jordon, Anna
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Article
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2005
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Blackwell Publishing Ltd
โ 109 KB
๐ 2 views
The concept of marketing is one of the most misunderstood and underestimated in the equine business world. Although the thoroughbred breeding and retail sectors of the equine industry have a good grasp of marketing practice there is a significant number of business managers within the industry whose