๐”– Bobbio Scriptorium
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Marketing in a cyclical business : Lessons from the molybdenum industry

โœ Scribed by M.M. Lavite


Publisher
Elsevier Science
Year
1991
Tongue
English
Weight
742 KB
Volume
17
Category
Article
ISSN
0301-4207

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## Abstract Innovations in Research and Development (R&D), product design or manufacturing are not sufficient conditions to guarantee the survival of firms. Understanding and capturing customer needs together with the sensitive use of operational tactics can provide firms with the added value that