Market segmentation using demographics, psychographics and other segmentation techniques to uncover and exploit new markets by Art Weinstein Probus Publishing Company 118 N. Clinton Chicago, IL 60606 288 pp., $17.95

✍ Scribed by Kathryn A. Russell

• Book ID: 112073262
• Publisher: John Wiley and Sons
• Year: 1987
• Weight: 110 KB
• Volume: 1
• Category: Article
• ISSN: 0892-0591
• DOI: 10.1002/dir.4000010410