296 pp., ISBN 0-917253-59-0, $27.50 Weinstein Art, ,Market Segmentation Using Demographics, Psychographics and Other Segmentation Techniques to Uncover and Exploit New Markets. Probus (1987) .

✍ Scribed by George Kress

• Book ID: 119536221
• Publisher: Elsevier Science
• Year: 1987
• Tongue: English
• Weight: 60 KB
• Volume: 13
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/s0363-8111(87)80115-7