## Abstract A main function of destination‐management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their market
Market process management
✍ Scribed by David Parker
- Publisher
- John Wiley and Sons
- Year
- 1998
- Tongue
- English
- Weight
- 114 KB
- Volume
- 7
- Category
- Article
- ISSN
- 1086-1718
No coin nor oath required. For personal study only.
✦ Synopsis
Market process management
. For organizations information is becoming a critical factor of production.
. It is often said that competitive advantage now lies with those organizations that are able to acquire, assimilate and act upon information quickly and ef®ciently.
. Competitive advantage is said to lie with the `learning organization'.
. This study considers how an attention to market principles can help improve the ability of organizations to handle information and learn.
. Market process management requires removing the command and control systems of the old-style Taylorist corporation, in favour of devolved decision making with an increased reliance on internal markets.
. This approach requires an attention to pricing in terms of internal opportunity costs and recasts the role of management as facilitators and regulators.
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