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Market orientation and performance: An empirical investigation in the retail industry in Greece

✍ Scribed by George G. Panigyrakis; Prokopis K. Theodoridis

Book ID
116694836
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
250 KB
Volume
14
Category
Article
ISSN
0969-6989

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## Abstract Will the same marketing tools and strategies used in the for‐profit world of business work in a church environment? George Barna, America's most well recognized and respected authority on business and religion has spent the last 20 years writing over a dozen books attempting to convince