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Market orientation and business performance: An empirical investigation in the airline industry

✍ Scribed by David Martín-Consuegra; Águeda Esteban

Book ID
116596601
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
107 KB
Volume
13
Category
Article
ISSN
0969-6997

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## Abstract Will the same marketing tools and strategies used in the for‐profit world of business work in a church environment? George Barna, America's most well recognized and respected authority on business and religion has spent the last 20 years writing over a dozen books attempting to convince