## Abstract Market mavens are attentive to media and important diffusers of marketplace information. This study examines the relationships between cultural individualism, general and consumer selfβconfidence, and market mavenism in the context of two distinct cultural systems, the United States and
β¦ LIBER β¦
Market mavenism and consumer self-confidence
β Scribed by Ronald A. Clark; Ronald E. Goldsmith; Elizabeth B. Goldsmith
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 99 KB
- Volume
- 7
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.248
No coin nor oath required. For personal study only.
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