𝔖 Bobbio Scriptorium
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Market entry and foreign direct investment

✍ Scribed by Frank Stähler


Book ID
116556766
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
147 KB
Volume
24
Category
Article
ISSN
0167-7187

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Diversification and market entry choices
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Multinational enterprises (MNEs) consider many factors when making decisions in the context of foreign direct investment (FDI). The MNE must decide whether to diversify or to concentrate on its main line of business (LOB). It must also decide whether to enter into a foreign market through a greenfie