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Entry into a Foreign Market: Foreign Direct Investment versus Licensing

โœ Scribed by Kamal Saggi


Book ID
111005602
Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
382 KB
Volume
4
Category
Article
ISSN
0965-7576

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๐Ÿ“œ SIMILAR VOLUMES


Diversification and market entry choices
โœ R Mudambi; S.M Mudambi ๐Ÿ“‚ Article ๐Ÿ“… 2002 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 116 KB

Multinational enterprises (MNEs) consider many factors when making decisions in the context of foreign direct investment (FDI). The MNE must decide whether to diversify or to concentrate on its main line of business (LOB). It must also decide whether to enter into a foreign market through a greenfie