Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

✍ Scribed by Charles Spence

• Book ID: 116624803
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 1016 KB
• Volume: 22
• Category: Article
• ISSN: 1057-7408
• DOI: 10.1016/j.jcps.2011.09.004