𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Managing Seller–Buyer Relationships during New Product Development

✍ Scribed by Gerard A. Athaide; Richard R. Klink

Book ID
109165221
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
147 KB
Volume
26
Category
Article
ISSN
0737-6782

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Buyer–Seller relationships: Similarity,
Buyer–Seller relationships: Similarity, relationship management, and quality
✍ J. Brock Smith 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 201 KB

Trends of increased diversity in domestic markets and globalization require marketers to interact with dissimilar others. This study draws on similarity-attraction theory and examines the effects of similarity on relationship management behaviors and relationship quality. Similarity in buyer -seller