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—Managing— New-Product Development

✍ Scribed by Geoff Vincent (auth.)

Publisher
Springer US
Year
1989
Tongue
English
Leaves
163
Edition
1
Category
Library
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✦ Table of Contents

Front Matter....Pages 1-9
Introduction: Opportunity, Risk and Benefit....Pages 11-21
Concept to Launch: The Development Cycle....Pages 22-37
Setting the Goal....Pages 38-54
Seeing in the Dark: The Need to Plan....Pages 55-93
Organising for Success....Pages 94-108
Cost and Time....Pages 109-127
Understanding Technologies....Pages 128-144
Back Matter....Pages 145-166

✦ Subjects

Biomedicine general

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