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Managing Design for Competitive Advantage A Process Approach

โœ Scribed by Olson, Eric M. ;Slater, Stanley F. ;Cooper, Rachel D.


Book ID
118100141
Publisher
Wiley (Blackwell Publishing)
Year
2010
Weight
223 KB
Volume
11
Category
Article
ISSN
1045-7194

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## Abstract Competitive advantage traditionally is seen as a function of excellence in products, systems, marketing, or other operational attributes of a business. UPS has led in many of these areas. Its fundamental competitive strength, however, derives from the organization's unique culture, whic