✦ LIBER ✦

Managing Culture for Competitive Advantage at United Parcel Service

✍ Scribed by Soupata, Lea

Publisher: John Wiley and Sons
Year: 2001
Tongue: English
Weight: 80 KB
Volume: 20
Category: Article
ISSN: 1531-1864
DOI: 10.1002/npr.1003

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✦ Synopsis

Abstract

Competitive advantage traditionally is seen as a function of excellence in products, systems, marketing, or other operational attributes of a business. UPS has led in many of these areas. Its fundamental competitive strength, however, derives from the organization's unique culture, which has spanned almost a century, growing deeper all along. This culture provides solid, consistent roots for everything the company does, from skill training to technological innovation. © 2001 John Wiley & Sons, Inc.

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