✦ LIBER ✦

Managing Customer Value in Business-to-Business Markets

✍ Scribed by Mittal, Vikas; Frennea, Carly; Westbrook, Robert A.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

[Advances in Business Marketing and Purc

✍ Ulaga, Wolfgang 📂 Article 📅 2008 🏛 Emerald (MCB UP ) 🌐 English ⚖ 184 KB

Building customer commitment in business

✍ Chang, Shu-Hao; Wang, Kai-Yu; Chih, Wen-Hai; Tsai, Wen-Hsin 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 449 KB

A longitudinal study of customers' desir

✍ Michael Beverland; Larry Lockshin 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 199 KB

Modeling customer value perceptions in c

✍ Christopher P. Blocker 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 415 KB

Investigating customer value in global b

✍ Wolfgang Ulaga 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 138 KB

Management of customer assets for increa

✍ Liozu and Andreas Hinterhuber, Stephan; Nenonen, Suvi; Storbacka, Kaj 📂 Article 📅 2014 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 447 KB