𝔖 Bobbio Scriptorium
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Management of “Killer” Indomie Scare and Impact on Consumer Confidence: A Case Study

✍ Scribed by Akpabio, Eno


Book ID
126710718
Publisher
Lawrence Erlbaum Associates, Inc.
Year
2008
Tongue
English
Weight
71 KB
Volume
2
Category
Article
ISSN
1553-118X

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The impact of confidence in expectations
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## Abstract Research into the construct relationships that form consumer satisfaction has advanced to a stage in which moderator variables need to be examined. The present research proposes and tests confidence in expectations as a potential moderator of these relationships. A laboratory study test