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Mall shopping behaviour of Indian small town consumers

✍ Scribed by Arpita Khare

Book ID
116695037
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
183 KB
Volume
18
Category
Article
ISSN
0969-6989

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The study implemented 419 mall-intercept interviews with people who are 55 or older in large malls in three metropolitan cities in the United States. The five subdimensions of mall-shopping motivation of older consumers were identified under two dimensions: Consumption-oriented mall-shopping motivat