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Making trade-offs in the new product development process: A German/US comparison

โœ Scribed by Gupta, A

Book ID
122329555
Publisher
John Wiley and Sons
Year
1992
Tongue
English
Weight
837 KB
Volume
9
Category
Article
ISSN
0737-6782

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As a central part of retail restructuring, the use of private labels is one of the main strategies through which food retailers are able to improve their competitive position, in relation to both their horizontal competitors and food manufacturers. This paper demonstrates that there are marked contr