The changing organization of new product development for retailers' private labels: A UK-US comparison
✍ Scribed by Alex Hughes
- Publisher
- John Wiley and Sons
- Year
- 1997
- Tongue
- English
- Weight
- 127 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0742-4477
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✦ Synopsis
As a central part of retail restructuring, the use of private labels is one of the main strategies through which food retailers are able to improve their competitive position, in relation to both their horizontal competitors and food manufacturers. This paper demonstrates that there are marked contrasts in the organization of new product development for private labels between the food industries of the UK and US. It is suggested that these organizational differences are rooted in the contrasting balance of power relations at the food retailer-manufacturer interface which favor the retailers in the UK more than they do in the US.