✦ LIBER ✦

Making Symbols Make Money: Managing Brands as Strategic Assets

✍ Scribed by Almquist, Eric ;Turvill, Ian ;Roberts, Ken

Book ID: 118100062
Publisher: Wiley (Blackwell Publishing)
Year: 2010
Weight: 272 KB
Volume: 9
Category: Article
ISSN: 1045-7194
DOI: 10.1111/j.1948-7169.1998.tb00190.x

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