✦ LIBER ✦
Brand Identity-Driven Decision Making by Journalists and Media Managers—The MBAC Model as a Theoretical Framework
✍ Scribed by Siegert, Gabriele; Gerth, Matthias A.; Rademacher, Patrick
- Book ID
- 118166048
- Publisher
- Institute for Media and Communications Management
- Year
- 2011
- Tongue
- English
- Weight
- 187 KB
- Volume
- 13
- Category
- Article
- ISSN
- 1424-1277
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