## Abstract Major gift development officers often avoid faceβtoβface communication with prospective donors without examining the basis of their fears. Reviewing the sequential process of major gift solicitation allows us to identify the key ingredients for success.
β¦ LIBER β¦
Major donors, major motives: The people and purposes behind major gifts
β Scribed by Paul G. Schervish
- Publisher
- John Wiley and Sons
- Year
- 2005
- Weight
- 116 KB
- Volume
- 2005
- Category
- Article
- ISSN
- 1072-172X
- DOI
- 10.1002/pf.95
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
The motives of donors of large gifts are both simple and complex. What motivates the wealthy is very much what motivates someone at any point along the economic spectrum, but complexities of ability, spirituality, and association come into play in the making of major gifts.
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