𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Communication in cultivation and solicitation of major gift donors

✍ Scribed by Richard E. Matheny

Publisher
John Wiley and Sons
Year
1995
Weight
511 KB
Volume
1995
Category
Article
ISSN
1072-172X

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Major gift development officers often avoid face‐to‐face communication with prospective donors without examining the basis of their fears. Reviewing the sequential process of major gift solicitation allows us to identify the key ingredients for success.

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