Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers

✍ Scribed by Sridhar Balasubramanian

• Book ID: 123693221
• Publisher: INFORMS
• Year: 1998
• Tongue: English
• Weight: 465 KB
• Volume: 17
• Category: Article
• ISSN: 0732-2399
• DOI: 10.2307/193226