Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers

✍ Scribed by Balasubramanian, Sridhar

• Book ID: 121789607
• Publisher: INFORMS
• Year: 1998
• Tongue: English
• Weight: 275 KB
• Volume: 17
• Category: Article
• ISSN: 0732-2399
• DOI: 10.1287/mksc.17.3.181