๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Mail room sorting: A vital part of the library acquisition process

โœ Scribed by J.R. Vernon


Book ID
113331646
Publisher
Elsevier Science
Year
1977
Tongue
English
Weight
146 KB
Volume
1
Category
Article
ISSN
0364-6408

No coin nor oath required. For personal study only.


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This study examines how two information-processing theories in consumer research, categorization and deliberative processing, apply to mail-sorting behavior. Experimental subjects were exposed to a mail envelope that was consistent with, or discrepant from, their existing cognitive categories to sti