𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Sorting the mail: a study of categorization and deliberative processing

✍ Scribed by Charles A. McMellon; Robert H. Ducoffe

Publisher
John Wiley and Sons
Year
1995
Weight
863 KB
Volume
9
Category
Article
ISSN
0892-0591

No coin nor oath required. For personal study only.

✦ Synopsis

This study examines how two information-processing theories in consumer research, categorization and deliberative processing, apply to mail-sorting behavior. Experimental subjects were exposed to a mail envelope that was consistent with, or discrepant from, their existing cognitive categories to stimulate different processing behavior across groups. Expertise in direct mail was also examined for its effects on several measures of cognitive response. The data indicate that both types of processing are evident and that expertise plays a different role in mail sorting than previously expected.

πŸ“œ SIMILAR VOLUMES

Meta-analysis of neuroimaging studies of
Meta-analysis of neuroimaging studies of the Wisconsin Card-Sorting task and component processes
✍ Bradley R. Buchsbaum; Stephanie Greer; Wei-Li Chang; Karen Faith Berman πŸ“‚ Article πŸ“… 2005 πŸ› John Wiley and Sons 🌐 English βš– 214 KB πŸ‘ 1 views

## Abstract A quantitative meta‐analysis using the activation likelihood estimation (ALE) method was used to investigate the brain basis of the Wisconsin Card‐Sorting Task (WCST) and two hypothesized component processes, task switching and response suppression. All three meta‐analyses revealed dist

Satisfaction and stresses in the sorting
Satisfaction and stresses in the sorting of mail : Chamberlain, A.G., and Jones, D.M.Work & Stress, 1987, 1.1, 25–34
πŸ“‚ Article πŸ“… 1988 πŸ› Elsevier Science 🌐 English βš– 140 KB

benefits of ergonomics in relation to lighting; Section 2 is a series of annexes, classified by 'area of the mine', giving more specific guidelines and examples on how the general objectives can be achieved. They are available in English, French, German and Dutch.

The long versus the short letter: A larg
The long versus the short letter: A large sample study of a direct-mail campaign
✍ John D. Beard; David L. Williams; J. Patrick Kelly πŸ“‚ Article πŸ“… 1990 πŸ› John Wiley and Sons βš– 723 KB

Many authorities on direct marketing strongly advocate longer sales letters over shorter ones. Clearly, letter length can affect response rates, as well as a campaign's production costs. W e report results of a successful direct-mail campaign that tested one-and two-page versions o f a sales letter.