Magazine prices revisited

✍ Scribed by Jonathan L. Willis

• Publisher: John Wiley and Sons
• Year: 2006
• Tongue: English
• Weight: 74 KB
• Volume: 21
• Category: Article
• ISSN: 0883-7252
• DOI: 10.1002/jae.836

✦ Synopsis

Abstract

This paper examines price adjustment behaviour in the magazine industry. In a frequently cited study, Cecchetti (1986) constructs a reduced‐form (S, s) model for firms. Cecchetti assumes that a firm's pricing rules are fixed for non‐overlapping three‐year intervals and estimates the model using a conditional logit specification from Chamberlain (1980). The estimates are inconsistent, however, due to the duration‐dependent specification of the model. Two alternative specifications are used to obtain consistent estimation. The consistent estimates continue to provide strong evidence in favour of state‐dependent pricing models, but only weak evidence on the behaviour of price adjustment costs. Copyright © 2006 John Wiley & Sons, Ltd.