Magazine prices revisited
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Jonathan L. Willis
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Article
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2006
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John Wiley and Sons
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English
β 74 KB
## Abstract This paper examines price adjustment behaviour in the magazine industry. In a frequently cited study, Cecchetti (1986) constructs a reducedβform (__S, s__) model for firms. Cecchetti assumes that a firm's pricing rules are fixed for nonβoverlapping threeβyear intervals and estimates the