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Made to Symbolize: Intentionality and Children's Early Understanding of Symbols

✍ Scribed by Sharon, Tanya


Book ID
126868423
Publisher
Lawrence Erlbaum Associates, Inc.
Year
2005
Tongue
English
Weight
134 KB
Volume
6
Category
Article
ISSN
1524-8372

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Against a background of research suggesting that brand symbolism understanding does not develop until 7 to 11 years of age, two studies investigate various aspects of preschool children's brand knowledge. While children's recognition of child-oriented brands is found to be significantly greater than