Luxury Strategy in Action
β Jonas Hoffmann, Ivan Coste-ManiΓ¨re (eds.)
π Library
π
2012
π Palgrave Macmillan UK
π English
β¦ LIBER β¦
π
Luxury Strategy in Action
β Scribed by Jonas Hoffmann, Ivan Coste-ManiΓ¨re (eds.)
- Publisher
- Palgrave Macmillan UK
- Year
- 2012
- Tongue
- English
- Leaves
- 220
- Edition
- 1
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
β¦ Table of Contents
Front Matter....Pages i-xiv
Introduction....Pages 1-4
The Evolution of the Luxury Market: Stairway to Heaven?....Pages 5-21
Luxury Business: Multinational Organizations and Global Specializations....Pages 22-36
Finance Survival Guide: Value Creation and PiΓ±a Coladas....Pages 37-56
The Pier Framework of Luxury Innovation....Pages 57-73
Retailing in the Luxury Industry....Pages 74-107
Internet, Social Media and Luxury Strategy....Pages 108-124
Branding Principles in the Luxury Industry....Pages 125-143
Brand Extensions in the Luxury Industry....Pages 144-159
Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron....Pages 160-181
Back Matter....Pages 182-205
β¦ Subjects
Marketing; Business Strategy/Leadership; International Business; e-Business/e-Commerce; Industries; Trade
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