Luxury Strategy in Action

✍ Scribed by Jonas Hoffmann, Ivan Coste-Manière (eds.)

Publisher: Palgrave Macmillan UK
Year: 2012
Tongue: English
Leaves: 220
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xiv
Introduction....Pages 1-4
The Evolution of the Luxury Market: Stairway to Heaven?....Pages 5-21
Luxury Business: Multinational Organizations and Global Specializations....Pages 22-36
Finance Survival Guide: Value Creation and Piña Coladas....Pages 37-56
The Pier Framework of Luxury Innovation....Pages 57-73
Retailing in the Luxury Industry....Pages 74-107
Internet, Social Media and Luxury Strategy....Pages 108-124
Branding Principles in the Luxury Industry....Pages 125-143
Brand Extensions in the Luxury Industry....Pages 144-159
Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron....Pages 160-181
Back Matter....Pages 182-205

✦ Subjects

Marketing; Business Strategy/Leadership; International Business; e-Business/e-Commerce; Industries; Trade

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