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πŸ“

Luxury Online: Styles, Systems, Strategies

✍ Scribed by Uché Okonkwo (auth.)

Publisher
Palgrave Macmillan UK
Year
2010
Tongue
English
Leaves
382
Category
Library
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✦ Table of Contents

Front Matter....Pages i-xxiv
Introduction....Pages 1-7
Front Matter....Pages 9-9
Is luxury (still) afraid of the Internet?....Pages 11-25
Connected luxury....Pages 26-40
Web 2.0, the social web (or whatever you prefer to call it) is real!....Pages 41-108
Front Matter....Pages 109-109
The e-experience: creating more than a luxury website....Pages 111-181
Let’s talk: communicating the luxury message online....Pages 182-214
The art of selling the dream online....Pages 215-261
e-people are real people....Pages 262-277
Beyond the Internet: mobile technology and innovation for luxury....Pages 278-306
A look at the best and worst practices of luxury online....Pages 307-323
Epilog....Pages 325-330
Back Matter....Pages 331-360

✦ Subjects

Marketing; Management; Medical Sociology; International Business; e-Business/e-Commerce; Trade

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