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Luxury Marketing || The Hedonistic Consumption of Luxury and Iconic Wines

โœ Scribed by Wiedmann, Klaus-Peter; Hennigs, Nadine

Book ID
120212120
Publisher
Gabler Verlag
Year
2012
Weight
562 KB
Category
Article
ISBN
3834943991

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Luxury Marketing || Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk
โœ Wiedmann, Klaus-Peter; Hennigs, Nadine ๐Ÿ“‚ Article ๐Ÿ“… 2012 ๐Ÿ› Gabler Verlag ๐ŸŒ English โš– 609 KB

โ€‹ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t