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Luxury Marketing || Luxury Buying Behaviour and the Role of Culture: An Indian Context

✍ Scribed by Wiedmann, Klaus-Peter; Hennigs, Nadine


Book ID
120212122
Publisher
Gabler Verlag
Year
2012
Weight
1003 KB
Category
Article
ISBN
3834943991

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✍ Wiedmann, Klaus-Peter; Hennigs, Nadine πŸ“‚ Article πŸ“… 2012 πŸ› Gabler Verlag 🌐 English βš– 579 KB

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t

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