Front Matter....Pages i-xvii
Introduction....Pages 1-4
Front Matter....Pages 5-5
Understanding the Brazilian Luxury Consumer....Pages 7-16
Novel Luxury: Made in Brazil....Pages 17-25
The Cultural Construction of Brazilian Bodies and Status....Pages 26-45
Front Matter....Pages 47-47
How History, Culture, and Demography Drive Luxury Consumption in Russia....Pages 49-62
Distribution Options and Consumer Profiles in the Russian Luxury Market....Pages 63-69
The Idiosyncrasies of Luxury Consumption in Russia....Pages 70-81
Front Matter....Pages 83-83
The Luxury Landscape in India: Consequences for the Wine Sector....Pages 85-95
From Local Taste to Luxury Experience: Insights into Culinary Distinction....Pages 96-104
The Rise of the Indian Female Luxury Consumer....Pages 105-116
Front Matter....Pages 117-117
Drivers of Chinaโs Desire for Luxury and Consequences for Luxury Brands....Pages 119-129
The Evolution of Luxury Consumption in China....Pages 130-134
Connecting with the Chinese Consumer....Pages 135-147
Luxury in China: The End of Bling....Pages 148-154
Luxury Brands and Deriving Fashion Meanings in a Media Context in Hong Kong....Pages 155-164
China: Incubator of Luxuryโs New Business Models....Pages 165-173
Front Matter....Pages 175-175
Towards a Definition of Authentic African Luxury: Luxe Ubuntu....Pages 177-186
Afro Luxe: The Meaning of Luxury in South Africa....Pages 187-200
Going beyond Misconceptions: Avoiding Pitfalls on the Route to Sustainable Growth....Pages 201-210
Back Matter....Pages 211-214