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๐Ÿ“

Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

โœ Scribed by Marie-Claude Sicard (auth.)

Publisher
Palgrave Macmillan UK
Year
2013
Tongue
English
Leaves
214
Category
Library
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โœฆ Table of Contents

Front Matter....Pages i-xxiii
Doing Away with Some Received Ideas....Pages 1-35
International Luxury: The Clash of Cultures....Pages 36-63
How Luxury Brands Work....Pages 64-168
Conclusion....Pages 169-181
Back Matter....Pages 182-190

โœฆ Subjects

Marketing; Business Strategy/Leadership; International Business; Behavioral/Experimental Economics

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