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Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

✍ Scribed by Abhijit Biswas; Sujay Dutta; Chris Pullig

Book ID
113752185
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
204 KB
Volume
82
Category
Article
ISSN
0022-4359

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## Abstract We study the existence of price distributions and the intra‐distribution dynamics for 10 food products across 131 retail stores in Germany for a time period of 43 weeks. Based upon Varian's (1980) model of sales, we aim at investigating whether the position of stores within the cross‐se