A collection of previous columns and original writing about photography. The overriding theme is that the eye is more important than the camera therefore photography does not have to be prohibitively expensive.
The major sections, each consisting of around half a dozen articles are, Introductory pieces, equipment, technique, aesthetics, photo essays and a wrap up.
The articles are anything from 600 to 2,000 words in length and many seek to challenge conventional photography wisdom. Discussions range from advice on camera purchase to whether the whole idea of beauty needs a makeover to cheap ways to get into product photography. This book goes from the extremely practical equipment and technique based writing through to the much quirkier, e.g. how to photograph a flaming Christmas pudding or a description of getting landscape shots in sub zero temperatures with a 20 mph wind.
The book is fully illustrated with over 100 photographs, all taken by the author, Steve Johnson, chosen to make the viewer think about their own relationship to the visual and to photography