High Value, Low Cost: How to Create Profitable Customer Delight
β Scribed by Plowman, Brian
- Publisher
- Pitman Publishing;Financial Times Pitman Publ
- Year
- 1994
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
BPM enables companies to meet new challenges on two fronts; the customer and the organization. This text shows how to determine the external factors which wil create market differentiation and develops the three ingredients which together build a differentiating customer proposition. It provides a two-step route map to change the internal capability to achieve corporate transformation.
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