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Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of China

✍ Scribed by Zhou, Nan; Zhou, Dongsheng; Ouyang, Ming

Book ID
120644450
Publisher
M. E. Sharpe Inc.
Year
2003
Tongue
English
Weight
229 KB
Volume
32
Category
Article
ISSN
0091-3367

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