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Estimating the long-term effects of advertising on sales: a co-integration perspective

✍ Scribed by Leong, Siew Meng; Ouliaris, Sam; Franke, George R.

Book ID
111860150
Publisher
Taylor and Francis Group
Year
1996
Tongue
English
Weight
273 KB
Volume
2
Category
Article
ISSN
1352-7266

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