Location-based marketing for dummies

✍ Scribed by Strout, Aaron;Schneider, Mike

• Publisher: John Wiley & Sons
• Year: 2011
• Tongue: English
• Series: For dummies
• Category: Library

✦ Synopsis

Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business;Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.

✦ Table of Contents

Putting a little "location" in your marketing campaign --
Location-based marketing in action --
Integrating location into other channels --
Measuring your return on investment --
The part of tens.

✦ Subjects

Internet marketing--Social aspects;Online social networks--Economic aspects;Social media--Marketing;Social media--Research;Social media--Economic aspects;Consumers--Research;Customer relations;Marketing;Marketing--Management;Social networks;Business communication;Consumer behavior;Internet marketing;Branding (Marketing);Social media -- Research;Social media -- Economic aspects;Social media -- Marketing;Consumers -- Research;Internet marketing -- Social aspects;Online social networks -- Economic