Location-Based Marketing — Scriptorium Liberum

Location Based Marketing for Dummies

✍ Aaron Strout, Mike Schneider, B. J. (FRW) Emerson 📂 Library 📅 2011 🏛 John Wiley & Sons 🌐 English

Learn to create a two-way dialog with customers with location-based services and smartphonesLocation-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyon

Location-based marketing for dummies

📁 Location-based marketing for dummies

✍ Strout, Aaron;Schneider, Mike 📂 Library 📅 2011 🏛 John Wiley & Sons 🌐 English

Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business;Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integr

Location-Based Marketing: Geomarketing a

📁 Location-Based Marketing: Geomarketing and Geolocation

✍ Gérard Cliquet, Jérôme Baray 📂 Library 📅 2020 🏛 Wiley-ISTE 🌐 English

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in o

Location-based marketing: geomarketing a

📁 Location-based marketing: geomarketing and geolocation

✍ Baray, Jérôme; Cliquet, Gérard 📂 Library 📅 2020 🏛 ISTE; Newark : Wiley 🌐 English

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in o

Social Media und Location-based Marketin

📁 Social Media und Location-based Marketing

📂 Library 🌐 German

German - Carl Hanser Verlag GmbH & CO. KG, 2012. - 258 pages.<br/>ISBN: 3446429689 978-3446429116.<div class="bb-sep"></div>Egal ob Sie Handwerker sind, ein Café betreiben oder Dienstleistungen anbieten; egal ob Sie Einzelkämpfer sind oder in einem Unternehmen mit 200 Mitarbeitern arbeiten: Sie müss

Social - Local - Mobile: The Future of L

📁 Social - Local - Mobile: The Future of Location-based Services

✍ Gerrit Heinemann, Christian Gaiser 📂 Library 📅 2015 🏛 Springer-Verlag Berlin Heidelberg 🌐 English

<p>n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective ma