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LISTING PRICES AS SIGNALS OF QUALITY IN MARKETS WITH NEGOTIATION

โœ Scribed by RUQU WANG

Book ID
110943266
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
215 KB
Volume
59
Category
Article
ISSN
0022-1821

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โœ N. Dawar; P. Parker ๐Ÿ“‚ Article ๐Ÿ“… 1994 ๐Ÿ› American Marketing Association ๐ŸŒ English โš– 649 KB

Marketing universals are defined as consumer behaviors within a segment and toward a particular product category that are invariant across cultures. Using several definitions of culture and three different criteria for universality, the authors evaluate whether the use of brand, price, retailer repu