𝔖 Bobbio Scriptorium
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Linking resources to strategic marketing plans

✍ Scribed by Darryl J. Ellis; Peter P. Pekar Jr.


Publisher
Elsevier Science
Year
1977
Tongue
English
Weight
354 KB
Volume
6
Category
Article
ISSN
0019-8501

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Results from four company surveys were used to examine the relationship of strategic and marketing plans, by comparing the results with a standardised relationship attained through a search of the literature. Although many differences are to be found in the utilisation of planning terminology, a sta