✦ LIBER ✦
Integrating CI with strategic market planning through the use of “Channels-To-Market™ mapping”
✍ Scribed by Nan Bulger
- Publisher
- John Wiley and Sons
- Year
- 2001
- Weight
- 936 KB
- Volume
- 12
- Category
- Article
- ISSN
- 1058-0247
- DOI
- 10.1002/cir.1030
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