𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Linking consumer behavior theory and research to public policy issues

✍ Scribed by Bill Bearden; Mike Etzel


Book ID
119080904
Publisher
Elsevier Science
Year
1991
Tongue
English
Weight
47 KB
Volume
23
Category
Article
ISSN
0148-2963

No coin nor oath required. For personal study only.


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